A culture of reviews
The age of Web 2.0 is the age of the review. What was once the expertise of two men telling you which movies to watch is now the work of anyone with a computer and blog space. To sit on the couch or behind the table and discuss what is good or bad is the essence of the review. Amazon asks for reviews. Blog posts review films and books. “I like, I don’t like: this is of no importance to anyone,” Roland Barthes writes, “this, apparently has no meaning. And yet all this means: my body is not the same as yours.”
There is much critique of the culture of the review. Highbrow taste dictates its elimination. Weblogs are described as diaries (and Barthes calls the diary diarrhea). Yelp and Rotten Tomatoes provide a service. Ratebeer and BeerAdvocate are databases of reviews. The field of literary studies is based on the review. Hermeneutics is another way of saying: here’s my review. The Michelin guide was the early foray into the review. Where to eat when you travel. It has since transformed into a secretive method of analysis. Its contemporary in new media writing, the Sears Roebuck Catalog, has a more vast contemporary presence (the commercial website). Yet the review captures our attention more than the catalog does today.
I like. I don’t like. What differentiates the review from any other form of writing? Let me tell you how I feel. The exigence for this post is the link above from a Kansas City blogger. Before I have watched a single video (and I have not yet watched one), I am drawn to the stills of the reviewer sitting on his couch, drinking beer, putting his nose into a glass, letting us see his house, his dress, his hats. Let me tell you how I feel, he says. You want to know what I think. Every cliched student piece of writing ends with the catch all phrase: But then again, everyone has a right to their own opinion. Everyone has a right to be filmed, on the couch, sharing a review. The typical YouTube review (posted as comment) is “you suck” or “your gay” (”you’re” always written incorrectly as if the reviewer wants to point out possession of gayness for some reason).
The review is the ultimate form of sharing, of extending one’s self outward. The kids today want roles, not jobs, McLuhan noted. The role of the Internet writer is the reviewer. Is this the great democracy of online writing? It’s not important. We watch as certain genres or writerly roles become adopted and repeated. Reviewer is one of the most widespread. Status updater is another. The information economy may not be restricted to knowledge workers, as Liu critiques, but reviewers and updaters. The next educational step, of course, would be to teach the review or update. It might be hard to jam a “thesis” into an update. Some textbook might figure out the pedagogy. I can imagine a pedagogy of nothing but reviews and updates. Updates of reviews. Reviews of updates. We’ll still have the old school classroom review - the student evaluation - but then we’ll also have these stacks of updates and reviews to grade. At least that’s what the typical Facebook update tells me when I check my friends’ statuses: Almost done with grading/Lots of grading to do/Finally finished my grading….
I’ll post my review of that update shortly.