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03/09/2004 Archived Entry: "elvis austin"

Jenny sent me this image of Elvis in Austin. Another fine example of celebritacy. American Photo uses Elvis' image to push its issue on icons and photography, but Austin uses the image within an image so that bus riders will forge connections between upcoming consumer purchases (buy this magazine) and daily life (what to do today?). And it is important that this particular Elvis image is used - the movie still Warhol borrowed for Double Elvis. Meaning circulates in repetitive ways - not in terms of topos but chora.